Market report · October 2026Score 8.4 · #3 of 95

Maui holiday rental market report, October 2026

29 vacation rental managers in Maui, United States, 8,900 active holiday rentals, average $565 a night, 50% occupancy. Seasonality, typical rates and who manages the homes.

All 29 managers in Maui

Atlas Market Score 8.4#3 of 95 markets

All markets ranked

8.1Demand50% · Seasonal
9.9Yield$280 per available night
–GrowthNo data yet
8.8Return on investment13.5% gross yield · $10,800/m²
6.1Ease of entryForeigners can own · short lets restricted · 30% tax on rental income
7.0Climate and access2,989 sun hours a year · airport 25 km · 2.5m visitors a year

Each part scores 0–10 among the markets with data; the score is their weighted average. Missing parts are left out, never guessed.

Managers on Atlas: 29
Active holiday rentals: 8,900
Average nightly rate: $565
Average occupancy: 50%
Homes these managers run: 619+
Typical portfolio: 18 homes
Busiest month: February
Self-managed homes: 49%

What stands out in Maui

February is the busiest month at 60% occupancy; September is the quietest at 40%. Seasonal market.
Half of homes sit between $320 and $685 a night. Top quarter: above $685 · Top 10%: above $1,100.
51% of listings are professionally managed; 49% are run by their owners.
29 managers here publish their portfolio size. The typical one runs 18 homes, and 10 run 25 or more.
None of the 29 managers in Maui has claimed a profile yet: the first to do so stands out to every owner searching here.

The market

Seasonality in MauiSeasonal

Peak: February (60%, $615) · Quietest: September (40%, $485)

Oct: 48%
Nov: 49%
Dec: 49%
Jan: 55%
Feb: 60%
Mar: 56%
Apr: 50%
May: 49%
Jun: 50%
Jul: 48%
Aug: 42%
Sep: 40%

Typical rates, occupancy by area and how many homes are professionally managed are on the Maui page with a free account.

Market data, Oct 2026. Figures are aggregates for the area, never a single home or host.

Who manages the homes

29 vacation rental managers listed in Maui: 0 claimed, 0 verified.

2–4 homes6

5–24 homes13

25+ homes10

Managers that publish their portfolio size.

Compare every manager in Maui · ranking is by profile evidence; paying never changes the order.

Manage homes in Maui?

Owners use this report and the Maui directory to choose a manager. Claim your free profile to add your logo, portfolio, fees and reviews. Featured here? Add a link from your website:

<a href="https://vrmatlas.com/reports/maui" title="Maui vacation rental managers on VRM Atlas">Featured in the VRM Atlas Maui market report</a>

Claim your profile