Atlas Market Score
The best holiday-rental markets, ranked
Every destination with market data, scored out of 10 on what a rental earns and how steadily it books. For investors, developers and managers choosing where to grow. Computed from the data, never edited by hand; paying never moves a score.
64 markets scored · data as of oct 2026 · 148 more destinations get a score as their data arrives
Movers this month
Ranks are recorded monthly; climbers and fallers appear from next month. Every market is new this month.
1new9.6
San Diego
the United States
- $405
- a night
- 55%
- booked
- 36
- managers
2new9.5
Newport Beach & Orange County
the United States
- $600
- a night
- 53%
- booked
- 23
- managers
3new9.1
Edinburgh
the United Kingdom
- £240
- a night
- 59%
- booked
- 8
- managers
4new8.8
Maui
the United States
- $565
- a night
- 50%
- booked
- 29
- managers
5new8.4
Barcelona
Spain
- €245
- a night
- 57%
- booked
- 8
- managers
6new8.1
San Francisco
the United States
- $270
- a night
- 54%
- booked
- 33
- managers
7new7.9
Los Angeles
the United States
- $325
- a night
- 49%
- booked
- 36
- managers
8new7.6
Paris
France
- €250
- a night
- 53%
- booked
- 31
- managers
9new7.5
Miami
the United States
- $345
- a night
- 48%
- booked
- 51
- managers
10new7.4
Scottsdale & Phoenix
the United States
- $345
- a night
- 49%
- booked
- 27
- managers
11new7.3
Orlando & Kissimmee
the United States
- $280
- a night
- 50%
- booked
- 49
- managers
12new7.2
Cotswolds
the United Kingdom
- £300
- a night
- 47%
- booked
- 16
- managers
13new7.1
Fort Lauderdale
the United States
- $360
- a night
- 47%
- booked
- 25
- managers
14new7.0
Mallorca
Spain
- €390
- a night
- 48%
- booked
- 20
- managers
15new6.9
St. Augustine & Amelia Island
the United States
- $345
- a night
- 47%
- booked
- 26
- managers
16new6.8
Smoky Mountains (Gatlinburg & Pigeon Forge)
the United States
- $395
- a night
- 47%
- booked
- 31
- managers
17new6.8
Nashville
the United States
- $395
- a night
- 46%
- booked
- 30
- managers
18new6.7
New York City
the United States
- $260
- a night
- 49%
- booked
- 38
- managers
19new6.7
Sarasota & Anna Maria Island
the United States
- $400
- a night
- 47%
- booked
- 30
- managers
20new6.4
Madrid
Spain
- €175
- a night
- 56%
- booked
- 13
- managers
21new6.4
Peak District
the United Kingdom
- £215
- a night
- 49%
- booked
- 11
- managers
22new6.4
Rome
Italy
- €205
- a night
- 53%
- booked
- 11
- managers
23new6.2
Clearwater & St. Pete Beaches
the United States
- $325
- a night
- 47%
- booked
- 38
- managers
24new6.2
Lake District
the United Kingdom
- £265
- a night
- 48%
- booked
- 14
- managers
25new6.1
Costa del Sol
Spain
- €210
- a night
- 50%
- booked
- 49
- managers
26new5.9
Tokyo
Japan
- ¥27,000
- a night
- 57%
- booked
- 26
- managers
27new5.9
Oregon Coast
the United States
- $380
- a night
- 46%
- booked
- 22
- managers
28new5.8
London
the United Kingdom
- £195
- a night
- 47%
- booked
- 60
- managers
29new5.8
Scottish Highlands & Skye
the United Kingdom
- £195
- a night
- 50%
- booked
- 27
- managers
30new5.6
Destin & 30A
the United States
- $520
- a night
- 40%
- booked
- 51
- managers
31new5.3
Melbourne
Australia
- A$355
- a night
- 47%
- booked
- 23
- managers
32new5.2
Lisbon
Portugal
- €165
- a night
- 53%
- booked
- 12
- managers
33new5.0
Berlin
Germany
- €165
- a night
- 51%
- booked
- 51
- managers
34new5.0
Tyrol
Austria
- €215
- a night
- 47%
- booked
- 50
- managers
35new4.9
Vermont Ski Country
the United States
- $575
- a night
- 35%
- booked
- 30
- managers
36new4.9
Northumberland
the United Kingdom
- £200
- a night
- 48%
- booked
- 7
- managers
37new4.7
Maine Coast
the United States
- $445
- a night
- 40%
- booked
- 41
- managers
38new4.7
Asheville & Western North Carolina
the United States
- $270
- a night
- 45%
- booked
- 23
- managers
39new4.4
Panama City Beach
the United States
- $365
- a night
- 41%
- booked
- 26
- managers
40new4.4
Mexico City
Mexico
- MX$2,500
- a night
- 49%
- booked
- 10
- managers
41new4.2
Tuscany (countryside)
Italy
- €200
- a night
- 49%
- booked
- 25
- managers
42new3.6
Bali
Indonesia
- IDR 3.2m
- a night
- 44%
- booked
- 51
- managers
43new3.6
Norfolk Coast & Broads
the United Kingdom
- £200
- a night
- 44%
- booked
- 18
- managers
44new3.5
Algarve
Portugal
- €230
- a night
- 45%
- booked
- 24
- managers
45new3.5
Fredericksburg & Hill Country
the United States
- $365
- a night
- 36%
- booked
- 23
- managers
46new3.3
Yorkshire Dales Moors & Coast
the United Kingdom
- £190
- a night
- 44%
- booked
- 51
- managers
47new3.3
Pembrokeshire
the United Kingdom
- £215
- a night
- 42%
- booked
- 8
- managers
48new3.2
Cape Town
South Africa
- R3,400
- a night
- 46%
- booked
- 6
- managers
49new3.1
Brighton & Sussex Coast
the United Kingdom
- £175
- a night
- 44%
- booked
- 23
- managers
50new2.9
Cornwall
the United Kingdom
- £215
- a night
- 41%
- booked
- 27
- managers
51new2.9
Snowdonia & North Wales
the United Kingdom
- £220
- a night
- 40%
- booked
- 21
- managers
52new2.7
Myrtle Beach & Grand Strand
the United States
- $310
- a night
- 37%
- booked
- 30
- managers
53new2.5
Dorset & Jurassic Coast
the United Kingdom
- £190
- a night
- 41%
- booked
- 12
- managers
54new2.4
Côte d'Azur
France
- €210
- a night
- 43%
- booked
- 30
- managers
55new2.3
Devon
the United Kingdom
- £210
- a night
- 40%
- booked
- 35
- managers
56new2.3
Isle of Wight
the United Kingdom
- £230
- a night
- 39%
- booked
- 10
- managers
57new1.9
Cancún
Mexico
- MX$2,600
- a night
- 42%
- booked
- 5
- managers
58new1.6
Sicily
Italy
- €120
- a night
- 43%
- booked
- 26
- managers
59new1.6
Black Forest
Germany
- €165
- a night
- 40%
- booked
- 25
- managers
60new1.5
Playa del Carmen
Mexico
- MX$2,700
- a night
- 41%
- booked
- 9
- managers
61new1.1
Salzburgerland
Austria
- €280
- a night
- 34%
- booked
- 22
- managers
62new1.1
Lombok & Gili Islands
Indonesia
- IDR 2.6m
- a night
- 39%
- booked
- 8
- managers
63new1.0
Kent Coast
the United Kingdom
- £160
- a night
- 38%
- booked
- 15
- managers
64new0.6
Tulum
Mexico
- MX$4,300
- a night
- 33%
- booked
- 6
- managers
How the score works
Each part is a percentile among the scored markets, so a 7 means better than 70% of them. The score is the weighted average of the parts with data; a market needs demand and yield to be scored at all. Missing parts are shown as no data, never guessed.
Yields are converted to US dollars at fixed reference rates to compare markets, not to predict what any one home earns. Figures are aggregates for the area, from AirROI.
Demand 25%live
Average occupancy over the last twelve months, and how evenly it holds through the year (a very seasonal market loses up to 2 points).
Yield 25%live
Revenue per available night over the last twelve months, converted to US dollars at a fixed reference rate so markets compare across currencies.
Growth 15%coming
Twelve-month change in active listings and nightly rates (needs two refreshes; fills in from the second month of data).
Return on investment 15%coming
Gross rental yield: annual revenue per home against the purchase price per square metre (price data coming).
Ease of entry 10%coming
Whether foreigners can buy, short-let licensing, and tax on rental income, by country (researched table coming).
Climate and access 10%coming
Sunshine and temperature, tourist arrivals and the nearest international airport (coming).
Today 2 of 6 parts are live. See also the single-metric rankings and the methodology.