Market report · October 2026Score 8.9 · #1 of 95

San Diego holiday rental market report, October 2026

36 vacation rental managers in San Diego, United States, 13,000 active holiday rentals, average $405 a night, 55% occupancy. Seasonality, typical rates and who manages the homes.

All 36 managers in San Diego

Atlas Market Score 8.9#1 of 95 markets

All markets ranked

9.6Demand55% · Seasonal
9.6Yield$221 per available night
–GrowthNo data yet
8.5Return on investment13.2% gross yield · $8,761/m²
6.1Ease of entryForeigners can own · short lets restricted · 30% tax on rental income
8.9Climate and access3,055 sun hours a year · airport 6 km · 32.4m visitors a year

Each part scores 0–10 among the markets with data; the score is their weighted average. Missing parts are left out, never guessed.

Managers on Atlas: 36
Active holiday rentals: 13,000
Average nightly rate: $405
Average occupancy: 55%
Homes these managers run: 836+
Typical portfolio: 6 homes
Busiest month: June
Self-managed homes: 78%

What stands out in San Diego

June is the busiest month at 64% occupancy; January is the quietest at 44%. Seasonal market.
Half of homes sit between $180 and $495 a night. Top quarter: above $495 · Top 10%: above $795.
22% of listings are professionally managed; 78% are run by their owners.
36 managers here publish their portfolio size. The typical one runs 6 homes, and 12 run 25 or more.
None of the 36 managers in San Diego has claimed a profile yet: the first to do so stands out to every owner searching here.

The market

Seasonality in San DiegoSeasonal

Peak: June (64%, $475) · Quietest: January (44%, $350)

Oct: 52%
Nov: 50%
Dec: 48%
Jan: 44%
Feb: 52%
Mar: 60%
Apr: 55%
May: 53%
Jun: 64%
Jul: 62%
Aug: 62%
Sep: 53%

Typical rates, occupancy by area and how many homes are professionally managed are on the San Diego page with a free account.

Market data, Oct 2026. Figures are aggregates for the area, never a single home or host.

Who manages the homes

36 vacation rental managers listed in San Diego: 0 claimed, 0 verified.

2–4 homes17

5–24 homes7

25+ homes12

Managers that publish their portfolio size.

Compare every manager in San Diego · ranking is by profile evidence; paying never changes the order.

Manage homes in San Diego?

Owners use this report and the San Diego directory to choose a manager. Claim your free profile to add your logo, portfolio, fees and reviews. Featured here? Add a link from your website:

<a href="https://vrmatlas.com/reports/san-diego" title="San Diego vacation rental managers on VRM Atlas">Featured in the VRM Atlas San Diego market report</a>

Claim your profile