Market report · October 2026Score 5.0 · #49 of 90

Tokyo holiday rental market report, October 2026

26 vacation rental managers in Tokyo, Japan, 17,000 active holiday rentals, average ¥27,000 a night, 57% occupancy. Seasonality, typical rates and who manages the homes.

All 26 managers in Tokyo

Atlas Market Score 5.0#49 of 90 markets

All markets ranked

9.4Demand57% · Seasonal
2.5Yield$104 per available night
–GrowthNo data yet
0.1Return on investment4.0% gross yield · $13,600/m²
6.6Ease of entryForeigners can own · short lets restricted · 20.4% tax on rental income
6.2Climate and access1,925 sun hours a year · airport 17 km · 24.8m visitors a year

Each part scores 0–10 among the markets with data; the score is their weighted average. Missing parts are left out, never guessed.

Managers on Atlas: 26
Active holiday rentals: 17,000
Average nightly rate: ¥27,000
Average occupancy: 57%
Homes these managers run: 202+
Typical portfolio: 5 homes
Busiest month: November
Self-managed homes: 98%

What stands out in Tokyo

November is the busiest month at 69% occupancy; September is the quietest at 39%. Seasonal market.
Half of homes sit between ¥14,000 and ¥33,000 a night. Top quarter: above ¥33,000 · Top 10%: above ¥52,000.
2% of listings are professionally managed; 98% are run by their owners.
26 managers here publish their portfolio size. The typical one runs 5 homes, and 2 run 25 or more.
None of the 26 managers in Tokyo has claimed a profile yet: the first to do so stands out to every owner searching here.

The market

Seasonality in TokyoSeasonal

Peak: November (69%, ¥28,000) · Quietest: September (39%, ¥30,000)

Oct: 68%
Nov: 69%
Dec: 60%
Jan: 52%
Feb: 58%
Mar: 62%
Apr: 66%
May: 62%
Jun: 55%
Jul: 52%
Aug: 43%
Sep: 39%

Typical rates, occupancy by area and how many homes are professionally managed are on the Tokyo page with a free account.

Market data, Oct 2026. Figures are aggregates for the area, never a single home or host.

Who manages the homes

26 vacation rental managers listed in Tokyo: 0 claimed, 0 verified.

2–4 homes11

5–24 homes13

25+ homes2

Managers that publish their portfolio size.

Compare every manager in Tokyo · ranking is by profile evidence; paying never changes the order.

Manage homes in Tokyo?

Owners use this report and the Tokyo directory to choose a manager. Claim your free profile to add your logo, portfolio, fees and reviews. Featured here? Add a link from your website:

<a href="https://vrmatlas.com/reports/tokyo" title="Tokyo vacation rental managers on VRM Atlas">Featured in the VRM Atlas Tokyo market report</a>

Claim your profile