Market report · October 2026Score 6.3 · #24 of 95

Smoky Mountains holiday rental market report, October 2026

31 vacation rental managers in Smoky Mountains, United States, 17,000 active holiday rentals, average $395 a night, 47% occupancy. Seasonality, typical rates and who manages the homes.

All 31 managers in Smoky Mountains

Atlas Market Score 6.3#24 of 95 markets

All markets ranked

5.3Demand47% · Very seasonal
8.7Yield$187 per available night
–GrowthNo data yet
4.9Return on investment9.7% gross yield · $3,900/m²
6.1Ease of entryForeigners can own · short lets restricted · 30% tax on rental income
5.1Climate and access2,985 sun hours a year · airport 430 km · 12m visitors a year

Each part scores 0–10 among the markets with data; the score is their weighted average. Missing parts are left out, never guessed.

Managers on Atlas: 31
Active holiday rentals: 17,000
Average nightly rate: $395
Average occupancy: 47%
Homes these managers run: 353+
Typical portfolio: 6 homes
Busiest month: October
Self-managed homes: 56%

What stands out in Smoky Mountains

October is the busiest month at 61% occupancy; January is the quietest at 30%. Very seasonal market.
Half of homes sit between $230 and $460 a night. Top quarter: above $460 · Top 10%: above $685.
44% of listings are professionally managed; 56% are run by their owners.
31 managers here publish their portfolio size. The typical one runs 6 homes, and 2 run 25 or more.
None of the 31 managers in Smoky Mountains has claimed a profile yet: the first to do so stands out to every owner searching here.

The market

Seasonality in Smoky MountainsVery seasonal

Peak: October (61%, $410) · Quietest: January (30%, $395)

Oct: 61%
Nov: 52%
Dec: 52%
Jan: 30%
Feb: 33%
Mar: 48%
Apr: 45%
May: 44%
Jun: 57%
Jul: 53%
Aug: 45%
Sep: 45%

Typical rates, occupancy by area and how many homes are professionally managed are on the Smoky Mountains page with a free account.

Market data, Oct 2026. Figures are aggregates for the area, never a single home or host.

Who manages the homes

31 vacation rental managers listed in Smoky Mountains: 0 claimed, 0 verified.

2–4 homes12

5–24 homes17

25+ homes2

Managers that publish their portfolio size.

Compare every manager in Smoky Mountains · ranking is by profile evidence; paying never changes the order.

Manage homes in Smoky Mountains?

Owners use this report and the Smoky Mountains directory to choose a manager. Claim your free profile to add your logo, portfolio, fees and reviews. Featured here? Add a link from your website:

<a href="https://vrmatlas.com/reports/smoky-mountains" title="Smoky Mountains vacation rental managers on VRM Atlas">Featured in the VRM Atlas Smoky Mountains market report</a>

Claim your profile