Market report · October 2026Score 4.9 · #55 of 95

London holiday rental market report, October 2026

60 vacation rental managers in London, United Kingdom, 67,000 active holiday rentals, average £195 a night, 47% occupancy. Seasonality, typical rates and who manages the homes.

All 60 managers in London

Atlas Market Score 4.9#55 of 95 markets

All markets ranked

6.9Demand47% · Seasonal
4.8Yield$119 per available night
–GrowthNo data yet
0.4Return on investment4.4% gross yield · $14,000/m²
6.6Ease of entryForeigners can own · short lets restricted · 20% tax on rental income
5.6Climate and access1,693 sun hours a year · airport 24 km · 36m visitors a year

Each part scores 0–10 among the markets with data; the score is their weighted average. Missing parts are left out, never guessed.

Managers on Atlas: 60
Active holiday rentals: 67,000
Average nightly rate: £195
Average occupancy: 47%
Homes these managers run: 1,176+
Typical portfolio: 10 homes
Busiest month: June
Self-managed homes: 90%

What stands out in London

June is the busiest month at 53% occupancy; January is the quietest at 35%. Seasonal market.
Half of homes sit between £90 and £245 a night. Top quarter: above £245 · Top 10%: above £375.
10% of listings are professionally managed; 90% are run by their owners.
60 managers here publish their portfolio size. The typical one runs 10 homes, and 14 run 25 or more.
None of the 60 managers in London has claimed a profile yet: the first to do so stands out to every owner searching here.

The market

Seasonality in LondonSeasonal

Peak: June (53%, £220) · Quietest: January (35%, £175)

Oct: 51%
Nov: 48%
Dec: 50%
Jan: 35%
Feb: 41%
Mar: 43%
Apr: 45%
May: 48%
Jun: 53%
Jul: 50%
Aug: 48%
Sep: 48%

Typical rates, occupancy by area and how many homes are professionally managed are on the London page with a free account.

Market data, Oct 2026. Figures are aggregates for the area, never a single home or host.

Who manages the homes

60 vacation rental managers listed in London: 0 claimed, 0 verified.

2–4 homes21

5–24 homes25

25+ homes14

Managers that publish their portfolio size.

Compare every manager in London · ranking is by profile evidence; paying never changes the order.

Manage homes in London?

Owners use this report and the London directory to choose a manager. Claim your free profile to add your logo, portfolio, fees and reviews. Featured here? Add a link from your website:

<a href="https://vrmatlas.com/reports/london" title="London vacation rental managers on VRM Atlas">Featured in the VRM Atlas London market report</a>

Claim your profile