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United Kingdom53 short let managers · Maps © Mapbox © OpenStreetMap

Destination guide · United Kingdom

Short let managers in London

VRM Atlas lists 53 short let managers serving London, United Kingdom, based in places such as Greater London, Wanstead, Bank and Hertfordshire.

Of the 53 managers that publish a portfolio size, the typical one looks after 8 homes (average 19 homes).

Short let management is also called Airbnb management, short-term let management or holiday let management.

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Market data

The holiday rental market in London

Data as of Oct 2026

Active listings
67,000
Average nightly rate
£195
Occupancy
47%
Managers on Atlas
53
Occupancy by monthSep 2026: 48%
Occupancy by month
Oct 202551%
Nov 202548%
Dec 202550%
Jan 202635%
Feb 202641%
Mar 202643%
Apr 202645%
May 202648%
Jun 202653%
Jul 202650%
Aug 202648%
Sep 202648%
Average nightly rate by monthSep 2026: £210
Average nightly rate by month
Oct 2025£195
Nov 2025£195
Dec 2025£195
Jan 2026£175
Feb 2026£160
Mar 2026£175
Apr 2026£185
May 2026£205
Jun 2026£220
Jul 2026£225
Aug 2026£215
Sep 2026£210

Seasonality in LondonSeasonal

Peak: June (53%, £220) · Quietest: January (35%, £175)

  1. Oct: 51%
  2. Nov: 48%
  3. Dec: 50%
  4. Jan: 35%
  5. Feb: 41%
  6. Mar: 43%
  7. Apr: 45%
  8. May: 48%
  9. Jun: 53%
  10. Jul: 50%
  11. Aug: 48%
  12. Sep: 48%

See what homes like yours earn in London. Free, with an account.

Licensed market data that normally costs hundreds a month, for owners who run their own home as much as for owners choosing a manager. One email, no card, and nothing goes to a manager unless you ask for quotes.

  • Typical nightly rate and occupancy: the middle half of homes, the top quarter, the top 10%
  • Rates and occupancy by area in London, ranked by what a night earns
  • How many homes are professionally managed, and what that means for you
  • A monthly Brief for the areas you follow: what moved, what it means, and the software other hosts are switching to
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What could your home earn here?

Describe your property and see an illustrative estimate based on short-term rental market data for London, then compare managers.

Estimate my earnings

Market data, Oct 2026. Active short-term rental listings; occupancy and nightly rate are averages over the 12 months to Sep 2026 for London and Greater London, in GBP. Aggregates only.

8
Typical portfolio (homes)
19
Average portfolio (homes)
49
On the map

53 short let managers in London

Ordered by profile evidence, never payment. How ranking works

  1. Smart BnB

    242 homes

  2. Greater London

    Trustay Apartments

    48 homes

  3. Palmers Green

    Skyvil Lion

    33 homes

  4. Bank

    Staytysa

    31 homes

  5. Bank

    Tysa

    31 homes

  6. London

    Platinum Pillows

    28 homes

  7. Greater London

    My Short Lets

    24 homes

  8. London

    The Leonard

    22 homes

  9. Mortlake

    Albany Global

    114 homes

  10. Greater London

    Smart Stay

    48 homes

  11. Greater London

    Capital Stay

    37 homes

  12. Great Portland Street

    Infiniti Properties

    34 homes

  13. Bloomsbury

    Creatick Apartments

    28 homes

  14. London

    37 GS Residences

    22 homes

  15. London

    Universal Letting

    18 homes

  16. London

    Be

    15 homes

  17. Greater London

    Bell Aire Stays

    14 homes

  18. London

    Mays Accommodation

    14 homes

  19. Balham

    Madison Hill

    13 homes

  20. Tiigo

    13 homes

  21. Greater London

    Classy Nest

    12 homes

  22. Hertfordshire

    Aisiki

    10 homes

  23. Covent Garden

    Arcadia Residences

    9 homes

  24. Ashford

    Prestigious Stays

    9 homes

  25. Donegal Manor

    8 homes

  26. Mayfair

    Serviced Apartments Byevo

    6 homes

  27. Leyton

    Luxe Stay

    5 homes

  28. London

    360 Apartments

    3 homes

  29. West Kensington

    Bodechic

    3 homes

  30. Cottonmill

    Lilly Rose Apartments

    3 homes

  31. Greater London

    Marylebone Village Apartments

    2 homes

  32. London

    Rebby Properties

    2 homes

  33. Greater London

    Snug Corner

    2 homes

  34. Teddington

    Teddington Lodge

    2 homes

  35. Greater London

    The Water Mans Arms

    2 homes

  36. Greater London

    Lyter Living

    12 homes

  37. Greater London

    Bloomsbury Estates

    11 homes

  38. London

    Coraxe Short Stays

    8 homes

  39. London

    Liquid Tales LTD

    6 homes

  40. Sydenham

    Re Studios

    5 homes

  41. London

    Smith UK Property Rentals

    5 homes

  42. Wanstead

    North Brook Hotel

    4 homes

  43. Greater London

    Secure Matics Apartments

    4 homes

  44. Greater London

    SQ Property

    4 homes

  45. Wanstead

    Wanstead Hotel

    4 homes

  46. Greater London

    Arlan

    3 homes

  47. Beckenham

    Delta Accommodation

    3 homes

  48. Hertfordshire

    Escape Holiday Let Tings

    3 homes

  49. Fitzrovia

    He Riot UK

    3 homes

  50. Greater London

    Number 55

    3 homes

  51. Greenhithe

    Mysaga Homes

    2 homes

  52. Greater London

    Silver Line Property Group

    2 homes

  53. Wanstead

    Wanstead Hotel

    2 homes

Maps © Mapbox © OpenStreetMap

For homeowners

Own a short let in London?

Describe your property once, see an instant estimate and choose up to five managers to ask for a quote. Free for owners; managers reply to you directly.

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Before you choose

How to choose a short let manager in London

  1. Check what is included

    Ask for a written list: listing and photos, pricing, guest messages, cleaning and laundry, maintenance, owner statements. Extras such as linen, consumables or repairs are often charged on top.

  2. Compare like-for-like fees

    Get the fee model in writing (a percentage of booking revenue, a fixed fee, or both) and ask what it is a percentage of: gross bookings, or revenue after platform fees and cleaning.

  3. Ask about local rules

    A good manager in London knows the local registration, safety and licensing rules and can tell you what applies to your property.

  4. Look at portfolio size and focus

    A manager with a handful of homes may give you more attention; a larger one may have more staff and marketing reach. Ask how many homes each property manager looks after.

  5. Read reviews and check credentials

    Look for owner reviews, not just guest reviews, and a claimed or verified profile. Ask for references from owners with similar homes.

  6. Read the contract

    Check the minimum term, notice period, who owns the listing and reviews if you leave, and how and when you are paid.

Fees

What short let managers in London charge

Percentage of revenue
The most common model: the manager keeps a share of each booking's revenue. Full-service management costs more than marketing or booking-only help.
Fixed fee
A flat monthly or per-booking fee, sometimes used for guest-communication-only or co-hosting services.
Fixed fee plus a percentage
A lower percentage with a fixed set-up or monthly fee on top.

General guide, not data from the managers listed here: few have published their fees on VRM Atlas yet. Ask each manager for a written quote.

Owner questions

Short let managers in London: questions owners ask

How many short let managers are there in London?

VRM Atlas lists 53 short let managers serving London (October 2026), including companies based in Greater London, Wanstead and Bank. The list is ordered by profile evidence (completeness, owner reviews, verification and responsiveness), never by payment.

How much do short let managers in London charge?

Most charge a percentage of booking revenue, a fixed fee, or a mix of both, and the rate depends on what is included (cleaning, linen, maintenance, pricing and marketing). Few managers in London have published their fees on VRM Atlas yet, so ask for written quotes: you can request up to five at once, free.

How many homes does a typical short let manager in London look after?

Of the 53 managers that publish a portfolio size on VRM Atlas, the median looks after 8 homes and the average 19 homes.

What does a short let manager do?

A full-service manager markets the property on booking sites and its own website, sets prices, handles guest messages and check-in, arranges cleaning, laundry and maintenance, and sends the owner regular statements. Some offer only part of this (for example guest communication or co-hosting). This is also called Airbnb management, short-term let management or holiday let management.

How do I choose a short let manager in London?

Compare what is included, the fee model and what it is charged on, local knowledge of London's rules, portfolio size, owner reviews and the contract terms (minimum term, notice, who keeps the listing). Shortlist three to five and ask each for a written quote.

Which booking software do short let managers in London use?

The booking software most often detected on these managers' public websites is Tokeet (30%), Uplisting (23%) and Beds24 (19%). Detected on public websites, not market share.

Do managers pay to be listed or ranked on VRM Atlas?

No. Every public manager is listed for free and the order is based on profile evidence only. Paid placement, where it exists, is a separate slot labelled "Sponsored" and never changes the order.

Can I get quotes from several short let managers in London?

Yes. Describe your property once and choose up to five managers to ask for a quote. It's free for owners, and managers reply to you directly.