Destination guide · Spain
Holiday rental managers on the Costa del Sol
VRM Atlas lists 13 holiday rental managers serving the Costa del Sol, Spain, based in places such as Mijas, Málaga, Marbella and Benalmádena.
Of the 13 managers that publish a portfolio size, the typical one looks after 6 homes (average 21 homes).
Holiday rental management is also called property management, short-term rental management or Airbnb management.
Market data
The holiday rental market on the Costa del Sol
Data as of Oct 2026
- Active listings
- 26,000
- Average nightly rate
- €210
- Occupancy
- 50%
- Managers on Atlas
- 13
| Oct 2025 | 52% |
|---|---|
| Nov 2025 | 44% |
| Dec 2025 | 40% |
| Jan 2026 | 38% |
| Feb 2026 | 48% |
| Mar 2026 | 46% |
| Apr 2026 | 52% |
| May 2026 | 54% |
| Jun 2026 | 57% |
| Jul 2026 | 60% |
| Aug 2026 | 63% |
| Sep 2026 | 47% |
| Oct 2025 | €185 |
|---|---|
| Nov 2025 | €160 |
| Dec 2025 | €175 |
| Jan 2026 | €165 |
| Feb 2026 | €150 |
| Mar 2026 | €175 |
| Apr 2026 | €195 |
| May 2026 | €215 |
| Jun 2026 | €245 |
| Jul 2026 | €285 |
| Aug 2026 | €300 |
| Sep 2026 | €230 |
Seasonality on the Costa del SolSeasonal
Peak: August (63%, €300) · Quietest: January (38%, €165)
- Oct: 52%
- Nov: 44%
- Dec: 40%
- Jan: 38%
- Feb: 48%
- Mar: 46%
- Apr: 52%
- May: 54%
- Jun: 57%
- Jul: 60%
- Aug: 63%
- Sep: 47%
See what homes like yours earn on the Costa del Sol. Free, with an account.
Licensed market data that normally costs hundreds a month, for owners who run their own home as much as for owners choosing a manager. One email, no card, and nothing goes to a manager unless you ask for quotes.
- A monthly Brief for the areas you follow: what moved, what it means, and the software other hosts are switching to
What could your home earn here?
Describe your property and see an illustrative estimate based on short-term rental market data for Costa del Sol, then compare managers.
Market data, Oct 2026. Active short-term rental listings; occupancy and nightly rate are averages over the 12 months to Sep 2026 for Málaga, Marbella and Benalmádena, in EUR. Aggregates only.
- 6
- Typical portfolio (homes)
- 21
- Average portfolio (homes)
- 13
- On the map
13 holiday rental managers on the Costa del Sol
Ordered by profile evidence, never payment. How ranking works
Marbella
Ultimate Rentals
96 homes
NerjaDream Espana
60 homes
Benalmádena
Ele Studio Delaplaya
2 homes
Marbella
Home Office
44 homes
Gibraltar
Gibraltar Stay
28 homes
Málaga
Santa Cruz Apartments
12 homes
Mijas
Mabiente Properties
7 homes
Fuengirola
Joctis
6 homes
Mijas
Cala Honda
5 homes
Mijas
Dutch Estates
5 homes
Torremolinos
Apartamentos Zenplaya
4 homes
Coín
Nomadara
3 homes
Málaga
Come Dias 15
2 homes
Maps © Mapbox © OpenStreetMap
For homeowners
Own a holiday rental on the Costa del Sol?
Describe your property once, see an instant estimate and choose up to five managers to ask for a quote. Free for owners; managers reply to you directly.
Get quotes from up to 5 managersBefore you choose
How to choose a holiday rental manager on the Costa del Sol
Check what is included
Ask for a written list: listing and photos, pricing, guest messages, cleaning and laundry, maintenance, owner statements. Extras such as linen, consumables or repairs are often charged on top.
Compare like-for-like fees
Get the fee model in writing (a percentage of booking revenue, a fixed fee, or both) and ask what it is a percentage of: gross bookings, or revenue after platform fees and cleaning.
Ask about local rules
A good manager on the Costa del Sol knows the local licensing, permit and tax rules and can tell you what applies to your property.
Look at portfolio size and focus
A manager with a handful of homes may give you more attention; a larger one may have more staff and marketing reach. Ask how many homes each property manager looks after.
Read reviews and check credentials
Look for owner reviews, not just guest reviews, and a claimed or verified profile. Ask for references from owners with similar homes.
Read the contract
Check the minimum term, notice period, who owns the listing and reviews if you leave, and how and when you are paid.
Fees
What holiday rental managers on the Costa del Sol charge
- Percentage of revenue
- The most common model: the manager keeps a share of each booking's revenue. Full-service management costs more than marketing or booking-only help.
- Fixed fee
- A flat monthly or per-booking fee, sometimes used for guest-communication-only or co-hosting services.
- Fixed fee plus a percentage
- A lower percentage with a fixed set-up or monthly fee on top.
General guide, not data from the managers listed here: few have published their fees on VRM Atlas yet. Ask each manager for a written quote.
Owner questions
Holiday rental managers on the Costa del Sol: questions owners ask
How many holiday rental managers are there on the Costa del Sol?
VRM Atlas lists 13 holiday rental managers serving the Costa del Sol (October 2026), including companies based in Mijas, Málaga and Marbella. The list is ordered by profile evidence (completeness, owner reviews, verification and responsiveness), never by payment.
How much do holiday rental managers on the Costa del Sol charge?
Most charge a percentage of booking revenue, a fixed fee, or a mix of both, and the rate depends on what is included (cleaning, linen, maintenance, pricing and marketing). Few managers on the Costa del Sol have published their fees on VRM Atlas yet, so ask for written quotes: you can request up to five at once, free.
How many homes does a typical holiday rental manager on the Costa del Sol look after?
Of the 13 managers that publish a portfolio size on VRM Atlas, the median looks after 6 homes and the average 21 homes.
What does a holiday rental manager do?
A full-service manager markets the property on booking sites and its own website, sets prices, handles guest messages and check-in, arranges cleaning, laundry and maintenance, and sends the owner regular statements. Some offer only part of this (for example guest communication or co-hosting). This is also called property management, short-term rental management or Airbnb management.
How do I choose a holiday rental manager on the Costa del Sol?
Compare what is included, the fee model and what it is charged on, local knowledge of Costa del Sol's rules, portfolio size, owner reviews and the contract terms (minimum term, notice, who keeps the listing). Shortlist three to five and ask each for a written quote.
Which booking software do holiday rental managers on the Costa del Sol use?
The booking software most often detected on these managers' public websites is Beds24 (38%), Smoobu (31%) and Hostaway (15%). Detected on public websites, not market share.
Do managers pay to be listed or ranked on VRM Atlas?
No. Every public manager is listed for free and the order is based on profile evidence only. Paid placement, where it exists, is a separate slot labelled "Sponsored" and never changes the order.
Can I get quotes from several holiday rental managers on the Costa del Sol?
Yes. Describe your property once and choose up to five managers to ask for a quote. It's free for owners, and managers reply to you directly.